$3.3K Per Month Display Advertising Site in the Lifestyle Niche
Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.
- Monthly revenue
- $3,310
- Monthly expenses
- $33
- Monthly net profit
- $3,278
- Profit margin
- +99%
- Revenue trend
- +57%
- Users trend
- +21%
- Monetization
- Display Advertising
- Niche
- Lifestyle, Quizzes
- Hours / week
- 14
- Days on market
- 72
- Business location
- US
Summary
This listing is for a display advertising business created in June 2019 in the lifestyle and quizzes niches. The WordPress site features self-help articles and advice aimed at specific lifestyles. The site has experienced strong year-over-year growth, features well-written and authoritative content, and traffic is well-spread across the site. The business earns 100% of its income through Adthrive display advertising. The top three traffic channels include organic search (90.77%), direct (6.95%), and social (1.69%). The top three countries driving traffic are the US (51.17%), India (7.72%), and the UK (6.91%). The top three pages on the site make up less than 20% of the site’s total views. New content is added to the site on a monthly basis. The majority of the content has been written by the Seller, with a small amount of content outsourced in the past. The business experiences some seasonality favoring October through January.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.