$2.2K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $2,233
- Monthly expenses
- $125
- Monthly net profit
- $2,108
- Profit margin
- +94%
- Revenue trend
- +10%
- Users trend
- -31%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Pet Care, Information
- Hours / week
- 15
- Days on market
- 18
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in March 2019 in the pet care and information niches. The WordPress site features educational content about a specific breed of pet. The business has experienced significant growth in net profit, has a strong diversification of revenue streams, and traffic is well-spread across the site, with no page receiving more than 2.1% of total traffic. The business earns its income through display ads (67%), a YouTube channel (25.9%), Amazon Associates (6.6%), as well as affiliate links, digital products, and merch which make up less than 1% of the total revenue. The top three traffic channels include organic search (84.07%), direct (7.8%), and social (7.55%). The top three countries driving traffic are the US (68.9%), the UK (6.74%), and Canada (5.88%). The top three pages on the site make up less than 5.8% of the site’s total views. Some content was previously outsourced, but the majority of the content is produced by the Seller, with an average of 5-8 articles published per month. The YouTube channel has 16K followers and is monetized through ads.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.