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$7.7K Per Month Display Advertising Site in the Technology Niche

ContentSoldTechnologyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +59%
Asking price
$120,501
Monthly net
$2,869
Multiple
3.5x
Estimated valuation vs comps

Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.

Key facts
Monthly revenue
$7,654
Monthly expenses
$4,785
Monthly net profit
$2,869
Profit margin
+37%
Revenue trend
+84%
Users trend
+206%
Monetization
Display Advertising
Niche
Technology
Hours / week
5
Days on market
49
Business location
US

Summary

This listing is for a display advertising business created in January 2020 in the technology niche. The WordPress site features articles explaining various topics related to entertainment and technology. Traffic is well diversified across the DR29 site, with no page receiving more than 3% of the total site traffic. Thanks to the help of a VA, minimal effort is required from the Seller to maintain this business. The business earns the majority of its income through Mediavine display ads (99%) with additional revenue coming from Amazon Associates (1%). The top three traffic channels include organic search (95.22%), direct (4.12%), and referral (0.58%). The top three countries driving traffic are the US (45.66%), the UK (8.35%), and India (6.29%). The top three pages on the site make up less than 7% of the site’s total views. All of the content is written by external writers. The business employs a virtual assistant who helps with adding, formatting, and publishing articles. *This Seller opted in for higher commission rates for Q4 2022 as an Amazon Associates partner.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.