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$2.7K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +15%
Asking price
$116,526
Monthly net
$2,589
Multiple
3.8x
Estimated valuation vs comps

Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.

Key facts
Monthly revenue
$2,689
Monthly expenses
$100
Monthly net profit
$2,589
Profit margin
+96%
Revenue trend
+15%
Users trend
+1%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Culinary, Health & Fitness
Hours / week
3
Days on market
19
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and affiliate business created in November 2019 in the culinary and health & fitness niches. The WordPress site features recipes, guides, reviews, and informative articles about healthy eating. The authoritative domain has a good backlink profile, has experienced very stable traffic and profits, and has well-diversified traffic sources. Minimal effort is required to maintain this business. The business earns its income through display ads (96%), Amazon Associates (2.5%), and affiliate links (1.5%). The top three traffic channels include social (43.58%), organic search (38.65%), and direct (16.27%). The top three countries driving traffic are the US (84.77%), Canada (5.21%), and the UK (1.86%). The top three pages on the site make up 11.4%, 8.76%, and 7.91% of the site’s total views respectively. The content is written by the Seller with an average of one new article published per month. Images are outsourced to a freelance photographer. The business includes a Pinterest account with 6K followers and an Instagram account with 2K followers.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.