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$4.2K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -42%
Asking price
$178,677
Monthly net
$4,061
Multiple
3.7x
Estimated valuation vs comps

Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 47% above the median.

Key facts
Monthly revenue
$4,210
Monthly expenses
$149
Monthly net profit
$4,061
Profit margin
+96%
Revenue trend
-41%
Users trend
-31%
Monetization
Display Advertising
Niche
Culinary, Home, Health & Fitness
Hours / week
2
Days on market
40
Business location
US

Summary

This listing is for a display advertising business created in June 2017 in the culinary, home, and health & fitness niches. The DR50 WordPress site features informational and review-type content surrounding a specific type of diet and cooking. The business has experienced stable month-to-month profit, includes an email list with 10K subscribers and a strong social following, and requires minimal time to maintain. This business generates revenue from display advertising (99.39%) and Amazon Associates (0.61%). Traffic comes primarily from organic (53.41%), social (20.57%), and direct (20.22%). The top three countries driving traffic are the US (79.36%), Canada (7.27%), and the UK (4.08%). The top three pages make up 16.54% of total site traffic, generating 8.13%, 4.76%, and 3.65% of traffic respectively. The sale also includes a book. More details can be found by unlocking the listing and viewing the asset doc.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.