$3.7K Per Month Display Advertising Site in the Hobbies Niche
Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.
- Monthly revenue
- $3,705
- Monthly expenses
- $138
- Monthly net profit
- $3,568
- Profit margin
- +96%
- Revenue trend
- +4%
- Users trend
- -7%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Hobbies, Home
- Hours / week
- 1
- Days on market
- 21
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates, created in July 2011 in the hobbies and home niches. The WordPress site features informational and review-type content surrounding various hobbies. The site drives significant traffic from multiple sources, the business comes with several thousand email subscribers, and the business requires minimal time to maintain. This business generates revenue from display advertising (82.7%), Amazon Associates (16.5%), affiliate partnerships (0.75%), and digital products (0.07%). Traffic comes primarily from organic search (56.02%), social (27.92%), and direct (15.67%). The top three countries driving traffic are the US (72.42%), Canada (7.21%), and the UK (5.54%). The top three pages make up 19.26% of total site traffic, generating 10.24%, 4.88%, and 4.14% of traffic respectively. Included in the sale are 26 digital products. The products are downloads that are "free with mailing list signup" or people can pay money to get the same download and not be added to a mailing list. The Seller writes ~95% of the content. *Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. Please ask the seller for more details.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.