$2.6K Per Month Display Advertising Site in the Home Niche
Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.
- Monthly revenue
- $2,600
- Monthly expenses
- $327
- Monthly net profit
- $2,273
- Profit margin
- +87%
- Revenue trend
- +63%
- Users trend
- +60%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Home, Equipment
- Hours / week
- 6
- Days on market
- 132
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in January 2021 in the home and equipment niches. The WordPress site features informational articles and troubleshooting guides for household heating devices. The business has experienced year-on-year growth, has an organic backlink profile, and there is great traffic diversification among the pages on the site. Minimal effort is required to maintain the site. The business earns its income through display ads (98%) and Amazon Associates (2%). The top three traffic channels include organic search (92%), direct (5%), and referral (0.3%). The top three countries driving traffic are the US (87.1%), Canada (8.29%), and the UK (1.47%). The top three pages on the site make up less than 7.1% of the site’s total views. Amazon Associates' revenue is from native ads, there is the opportunity to add affiliate links to increase revenue. Most of the content is written by the Seller, with some content outsourced to external writers. An average of 1-2 new articles are published on the site each week. *An additional, growing site in the same niche is included in the sale to comply with the non-compete agreement.
Reason for sale
The Seller would like to focus on other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.