$14.8K Per Month Display Advertising Site in the Automotive Niche
Asking 2.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 10% above the median.
- Monthly revenue
- $14,812
- Monthly expenses
- $911
- Monthly net profit
- $13,901
- Profit margin
- +94%
- Users trend
- +1197%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Automotive, Information
- Hours / week
- 4
- Days on market
- 10
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and Amazon Associates business created in April 2021 in the automotive and information niches. The WordPress site features informational articles, reviews and resources focused on a specific car part. The business has experienced strong growth in traffic and revenue, has a mostly organic backlink profile, and features more than 600 well-written articles. Minimal effort is required from the Seller to maintain this business. The business earns its income through display ads (73%), affiliate links (22%), and Amazon Associates (5%). The top three traffic channels include organic search (95.2%), direct (4.29%), and referral (0.37%). The top three countries driving traffic are the US (76.56%), Canada (8.55%), and the UK (2.45%). The top three pages on the site make up less than 5% of the site’s total views. All of the site’s content is written by freelance writers. *Amazon offered some of their Associates accounts higher commission rates during Q4 2022. This business has opted-in to higher Amazon Associates commission rates from Oct 1st - December 31st, which means earnings could be higher than normal these months. After December 31st, 2022, commission rates will return to their normal fee schedule. Please ask the Seller for more details. The Seller says that there was no impact on the ‘Automotive’ rates, however.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.