← Back to catalog

$5.4K Per Month Display Advertising Site in the Food & Beverages Niche

ContentSoldFood & Beveragesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +81%
Asking price
$237,247
Monthly net
$5,272
Multiple
3.8x
Estimated valuation vs comps

Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.

Key facts
Monthly revenue
$5,356
Monthly expenses
$83
Monthly net profit
$5,272
Profit margin
+98%
Revenue trend
+77%
Users trend
+78%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Food & Beverages, Health & Fitness, Information
Hours / week
1
Days on market
15
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and affiliate business created in February 2019 in the food & beverages, health & fitness, and information niches. The WordPress site features informational and review-type content surrounding a specific type of diet and lifestyle. The business has experienced stable and consistent earnings over the last 12 months, drives traffic over many pages, and the business requires minimal time to maintain. This business generates revenue from display advertising (86%), Amazon Associates (7%), and affiliate partnerships (7%). Traffic comes primarily from organic search (90.8%), direct (6.4%), and other (1.89%). The top three countries driving traffic are the US (74.92%), the UK (7.14%), and Canada (5.3%). The top three pages make up 8.63% of total site traffic, generating 3.26%, 2.71%, and 2.66% of traffic respectively. The Seller writes most of the content, though ~50 of the ~500 total posts have been written by a contractor. The seller is open to providing ongoing support after the sale as they would love to see the site succeed and grow into something even better. Specific terms can be discussed directly with the Seller. *The domain was used in 2013 but the Seller did not purchase it as an expired domain. It was listed as a normal domain for sale.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.