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$5.6K Per Month Display Advertising Site in the Culinary Niche

ContentSoldCulinaryvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +24%
Asking price
$204,149
Monthly net
$4,537
Multiple
3.7x
Estimated valuation vs comps

Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.

Key facts
Monthly revenue
$5,590
Monthly expenses
$1,053
Monthly net profit
$4,537
Profit margin
+81%
Revenue trend
+44%
Users trend
+22%
Monetization
Display Advertising, Amazon Associates
Niche
Culinary, Lifestyle
Hours / week
20
Days on market
0
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in May 2018 in the culinary and lifestyle niches. The WordPress site features recipes for food suited to a particular diet. The site has driven traffic consistently over its lifetime, has a nice spread of traffic, and drives traffic evenly from social and Google sources. The site earns from display advertising (98%) and Amazon Associates (2%). The top 3 traffic channels for the site are social (53.63%), organic search (28.78%), and direct (15.37%). The top 3 countries driving this traffic are the US (63.28%), CA (13.03%), and GB (6.24%). The top 3 traffic pages account for 4.21%, 3.18%, and 2.49% of total site traffic.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.