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$2.7K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +16%
Asking price
$85,665
Monthly net
$1,992
Multiple
3.6x
Estimated valuation vs comps

Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.

Key facts
Monthly revenue
$2,662
Monthly expenses
$670
Monthly net profit
$1,992
Profit margin
+75%
Revenue trend
+28%
Users trend
+29%
Monetization
Display Advertising, Other, Amazon Associates, Affiliate
Niche
Information, Travel
Hours / week
16
Days on market
2
Business location
US

Summary

This listing is for a display advertising, guest post, Amazon Associates, and affiliate business created in July 2019 in the information and travel niches. The WordPress site features informational articles, product reviews, and guides about a specific geographical region. The DR54 site has experienced increasing profits, and has a great split of traffic, with no page receiving more than ~4.1% of the total site traffic. The business earns its income through display ads (84%), guest posts (15%), and Amazon Associates and affiliate links (1%). The top three traffic channels include organic search (94.83%), direct (3.91%), and referral (0.77%). The top three countries driving traffic are the US (42.05%), the UK (11.69%), and Canada (5.42%). The top three pages on the site make up less than 12% of the site’s total views. All of the content is written by freelance writers. *This website was built on an expired domain.

Reason for sale

The seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.