$2.2K Per Month Display Advertising Site in the Personal Care Niche
Asking 2.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 7% above the median.
- Monthly revenue
- $2,196
- Monthly expenses
- $643
- Monthly net profit
- $1,553
- Profit margin
- +71%
- Revenue trend
- +30%
- Users trend
- +71%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Personal Care, Lifestyle, Home
- Hours / week
- 12
- Days on market
- 59
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in March 2016 in the personal care, lifestyle, and home niches. The WordPress site features guides, tutorials, and informational articles about haircare. The DR31 site is well-niched down and has a significant social media presence getting three million monthly views on Pinterest. The business earns its income through display ads (76.48%) and Amazon Associates (23.52%). The top three traffic channels include organic search (50.12%), social (32.75%), and direct (17.04%). The top three countries driving traffic are the US (64.73%), the UK (6.82%), and India (6.60%). The top three pages make up 9.57%, 5.08%, and 3.42% of the site’s total traffic, respectively. The content is written by freelance writers based in the Philippines. When the Seller is focusing on maintaining the site, an average of 1-5 new articles are published per month. During content sprints, an average of 15-30 new articles are published every month. The business also has a part-time virtual assistant who assists with uploading and publishing content as well as creating and scheduling Pinterest pins. *This business is currently enrolled in Ezoic's Premium Accelerator program. The buyer will need to also be approved for the same program before we can initiate the transfer of the business. This will be handled during the migration process. Empire Flippers' Migration Team will be on hand to assist with the approval process. The contract is until Nov. 5, 2023, after which the buyer is free to move the site to another display ads platform. *The seller noted that they had some account-level issues with Pinterest in September 2020. The account was affected by the Pinterest spam filter update but has since recovered.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.