$6.0K Per Month Display Advertising Site in the Equipment Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.
- Monthly revenue
- $6,015
- Monthly expenses
- $355
- Monthly net profit
- $5,660
- Profit margin
- +94%
- Revenue trend
- +274%
- Users trend
- +161%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Equipment, Information
- Hours / week
- 1
- Days on market
- 8
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in February 2020 in the equipment and information niches. The WordPress site features informational and review-type content surrounding equipment and tips for living in specific seasonal environments. This business has experienced strong year-over-year growth in traffic and revenue, drives traffic from several pages, and requires minimal time to maintain. This business generates revenue from advertising (79%), Amazon Associates (20%), and affiliate partnerships (2%). Traffic comes primarily from organic search (95.04%), direct (4.47%), and referral (0.37%). The top three countries driving traffic are the US (65.03%), the UK (9.23%), and Canada (5.88%). The top three pages make up 6.95% of total site traffic, contributing to 2.69%, 2.26%, and 2% of traffic respectively. The Seller states they do not actively work on the website and content has not been added for months. *For two weeks in October 2021, traffic data was lost due to a Google Analytics issue. The real traffic figure is higher than it appears.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.