← Back to catalog

$5.0K Per Month Display Advertising Site in the Children Niche

ContentSoldChildrenvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +50%
Asking price
$194,413
Monthly net
$4,985
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.

Key facts
Monthly revenue
$5,013
Monthly expenses
$29
Monthly net profit
$4,985
Profit margin
+99%
Revenue trend
+49%
Users trend
+56%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Children, Baby Care, Information
Hours / week
5
Days on market
36
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and affiliate business created in April 2019 in the children, baby care, and information niches. The WordPress site features informational articles and reviews focused on a specific safety product for children. The business has experienced good traffic and revenue growth and has a solid backlink profile. Traffic is well distributed across the site, with no page receiving more than 4.12% of total traffic. The business has diversified revenue streams and requires minimal effort to maintain. The business earns its income through display ads (60%), Amazon Associates (38%), and affiliate links (2%). The top three traffic channels include organic search (94.17%), direct (5.19%), and social (0.39%). The top three countries driving traffic are the US (80.7%), Canada (7.14%), and the UK (3.66%). The site content was written by both the Seller and outsourced freelancers. No new content has been added to the site recently as the Seller has focused on updating and optimizing existing content.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.