$11.2K Per Month Display Advertising Site in the Culinary Niche
Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.
- Monthly revenue
- $11,178
- Monthly expenses
- $91
- Monthly net profit
- $11,087
- Profit margin
- +99%
- Revenue trend
- +32%
- Users trend
- +34%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Culinary, Food & Beverages, Equipment
- Hours / week
- 12
- Days on market
- 29
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in February 2012 in the culinary, food & beverages, and equipment niches. The business includes 3 WordPress sites that feature recipes, reviews, and informational articles about a specific cooking method and its associated equipment. The sites have experienced relatively stable net profits, have decent backlink profiles, and have good traffic diversity across the top pages. The business includes an email list with over 9K subscribers and requires minimal effort to maintain. The business earns its income through AdThrive display ads (95%), Amazon Associates (3%), and affiliate links (2%). For the first site, the top three traffic channels include organic search (92.44%), direct (6.77%), and referral (0.39%). The top three countries driving traffic are the US (90.38%), Canada (4.95%), and Australia (1.4%). The top three pages on the site account for 6.96%, 5.4%, and 4.15% of the total site traffic respectively. For the second site, the top three traffic channels include organic search (84.35%), direct (11.48%), and social (3.35%). The top three countries driving traffic are the US (81.11%), Canada (6.77%), and the UK (2.98%). The top three pages on the site account for 4.21%, 3.85%, and 2.88% of the total site traffic respectively. For the third site, the top three traffic channels include organic search (75.15%), direct (16.47%), and referral (5.94%). The top three countries driving traffic are the US (78.67%), Canada (7.67%), and Australia (3.27%). The top three pages on the site account for 4.14%, 3.51%, and 3.43% of the total site traffic respectively. All of the site content is written by the Seller. *One of the sites was hit by a Google Algorithm update in 2019 but has since recovered. There have been zero manual penalties, etc.
Reason for sale
The Seller would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.