$4.2K Per Month Display Advertising Site in the News & Education Niche
Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.
- Monthly revenue
- $4,209
- Monthly expenses
- $724
- Monthly net profit
- $3,485
- Profit margin
- +83%
- Revenue trend
- +65%
- Users trend
- +47%
- Monetization
- Display Advertising, Other, Digital Product, Affiliate
- Niche
- News & Education, Information, Children
- Hours / week
- 20
- Days on market
- 3
- Business location
- US
Summary
This listing is for a display advertising, sponsored posts, digital product, and affiliate business created in March 2019 in the education and information niches. The DR41 WordPress site features a large blog and printable learning resources for homeschooling. The business also sells the learning resources on a resource platform. Included in the sale is an email list with over 20K subscribers and a Facebook group with 2.1K+ members. The site has experienced year-on-year growth in traffic and revenue and traffic is spread evenly across the site. The business earns from Mediavine display ads (48%), sponsored posts (19%), digital products (18%), and affiliate (15%). The top 3 traffic channels for the site are organic search (45.99%), direct (26.07%), and social (18.46%). The top 3 countries driving this traffic are the US (75.89%), CA (5.36%), and AU (2.91%). The top 3 pages of the site drive less than 9% of total site traffic. A team of 2 VAs who manage social media accounts and posting and 2 VAs who handle backlinking are associated with the business. They aren't aware of the sale but could be willing to continue with a new owner. The Seller writes 1-4 articles per week and 2-5 printables. *The Seller is a brand ambassador for one of the products and receives a 40% commission rate on sales. This will drop to 25% for the new owner unless they work with the affiliate to be a brand ambassador. **The business also has some KDP books that generate a small amount of revenue. The seller is unable to include the KDP account in the sale, but they are willing to remove the books and allow a Buyer to upload the books to their own KDP account if possible.
Reason for sale
The Seller would like the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.