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$4.1K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +552%
Asking price
$159,647
Monthly net
$3,991
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.

Key facts
Monthly revenue
$4,094
Monthly expenses
$103
Monthly net profit
$3,991
Profit margin
+97%
Revenue trend
+485%
Users trend
+1116%
Monetization
Display Advertising, Amazon Associates, Affiliate
Niche
Home, Technology
Hours / week
20
Days on market
38
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and affiliate business created in September 2020 in the home and technology niches. The WordPress site features informational, troubleshooting, and product review articles for house cleaning products. The site is experiencing strong growth and has diverse income and traffic sources. The business earns from display advertising (61%), Amazon Associates (38%), and affiliate (1%). The top 3 traffic channels for the site are organic search (95.82%), direct (3.65%), and social (0.3%). The top 3 countries driving this traffic are the US (70.91%), GB (6.36%), and CA (5.64%). The top 3 traffic pages drive 5.99%, 3.2%, and 3.12% of total site traffic respectively. Content is added on a monthly basis and is created by the Seller.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.