$2.2K Per Month Display Advertising Site in the Home Niche
Asking 2.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% below the median.
- Monthly revenue
- $2,198
- Monthly expenses
- $12
- Monthly net profit
- $2,186
- Profit margin
- +99%
- Revenue trend
- +89%
- Users trend
- +71%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Home, Outdoors, Equipment
- Hours / week
- 5
- Days on market
- 113
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in September 2018 in the home, outdoors, and equipment niches. The DR34 WordPress site features over 1,400 informational articles and step-by-step guides on DIY. Traffic is well diversified across the site with no single post accounting for more than 1.5% of traffic. Thanks to the help of writers, the business requires minimal effort to maintain. The business earns from Mediavine (97.51%) and Amazon Associates (2.49%). The top 3 traffic channels for the site are organic search (93.96%), direct (4.84%), and social (0.72%). The top 3 countries driving this traffic are the US (73.47%), the UK (8.83%), and CA (7.16%). The top 3 traffic pages drive 4.32%, 1.45%, and 1.26% of total site traffic respectively. PBN links have been purchased in the past (2019) but the Seller doesn't know if they are still in place. *This site has been negatively impacted by the May and September 2022 Google Updates. Further details can be provided upon request. **The analytics reports show traffic drops to 0 from October 2020 to the end of December 2020. The Seller had transitioned across to GA4 but disliked the reporting and switched back to UA. Further details can be provided upon request.
Reason for sale
The Seller would like the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.