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$11.5K Per Month Display Advertising Site in the Technology Niche

ContentSoldTechnologyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +66%
Asking price
$403,536
Monthly net
$11,209
Multiple
3.0x
Estimated valuation vs comps

Asking 3.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 20% above the median.

Key facts
Monthly revenue
$11,493
Monthly expenses
$284
Monthly net profit
$11,209
Profit margin
+98%
Revenue trend
+54%
Users trend
+56%
Monetization
Display Advertising, Amazon Associates
Niche
Technology
Hours / week
2
Days on market
52
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in October 2019 in the technology niche. The WordPress site features informational and review-type content surrounding various electronic products. The site drives a majority of its traffic organically and traffic is well-spread across several pages. This business requires minimal time to maintain. This business generates revenue from AdThrive display ads (69%) and Amazon Associates (31%). Traffic comes primarily from organic search (95.04%), direct (4.58%), and referral (0.27%). The top three countries driving traffic are the US (69.64%), the UK (5.79%), and Canada (4.55%). The top three pages make up 13.11% of total site traffic, generating 5.69%, 4.14%, and 3.28% of traffic respectively. All content production is outsourced to freelancers and 5-20 articles are created per month. The Seller used their own HARO link-building agency to add links to the site. They acquired over 200 high-quality links from large sites including Forbes and New York Times.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.