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$2.1K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +134%
Asking price
$80,431
Monthly net
$2,011
Multiple
3.3x
Estimated valuation vs comps

Asking 3.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 33% above the median.

Key facts
Monthly revenue
$2,079
Monthly expenses
$68
Monthly net profit
$2,011
Profit margin
+97%
Revenue trend
+123%
Users trend
+84%
Monetization
Display Advertising
Niche
Home, Real Estate
Hours / week
1
Days on market
11
Business location
US

Summary

This listing is for a display advertising business created in December 2020 in the home and real estate niches. The WordPress site features informational content surrounding DIY home improvement. The website has experienced strong profit growth, traffic is spread evenly amongst several web pages, and the business requires minimal time to maintain. The business earns 100% of its income from Mediavine display ads. Traffic comes primarily from organic search (95.51%), direct (4.23%), and referral (0.19%). The top three countries driving traffic are the US (75.20%), the UK (8.32%), and Canada (7.42%). The top three pages make up 15.47% of total site traffic, contributing to 7%, 4.74%, and 3.73% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.