$2.7K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $2,716
- Monthly expenses
- $60
- Monthly net profit
- $2,656
- Profit margin
- +98%
- Revenue trend
- -12%
- Users trend
- -29%
- Monetization
- Display Advertising, Affiliate, Amazon KDP, Amazon Associates
- Niche
- Health & Fitness, Lifestyle
- Hours / week
- 10
- Days on market
- 34
- Business location
- US
Summary
This listing is for a display advertising, affiliate, Amazon KDP, and Amazon Associates business created in March 2015 in the health & fitness and lifestyle niches. The WordPress site features informational articles, buying guides, and books on a combination of two different lifestyles. The DR62 site has a strong sales history, good traffic spread, and requires minimal effort from the Seller to maintain. The business earns from display advertising (95%), affiliate (2%), Amazon KDP/Ingram/IngramSpark (2%), and Amazon Associates (1%). The top 3 traffic channels for the site are organic search (77.09%), direct (18.17%), and social (2.8%). The top 3 countries driving this traffic are the US (47.91%), GB (10.45%), and AU (7.55%). The traffic decline in January 2022 is due to the Seller moving over 200 pages of content to a new site. The Seller creates all of the content themself and has averaged four posts a month.
Reason for sale
The Seller would like the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.