$2.4K Per Month Display Advertising Site in the Automotive Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $2,385
- Monthly expenses
- $42
- Monthly net profit
- $2,343
- Profit margin
- +98%
- Revenue trend
- +21%
- Users trend
- +33%
- Monetization
- Display Advertising
- Niche
- Automotive, Information
- Hours / week
- 1
- Days on market
- 13
- Business location
- US
Summary
This listing is for a display advertising business created in August 2017 in the automotive and information niches. The WordPress site features informational content surrounding car ownership and regulations. The website has strong traffic diversity across multiple pages, was built on an aged domain, and the business requires minimal time to maintain. The business earns 100% of its income from AdThrive display advertising. Traffic comes primarily from organic search (78.28%), direct (20.51%), and referral (1.05%). The top three countries driving traffic are the US (83.09%), FR (13.56%), and SC (0.6%). The top three pages make up 17.41% of total site traffic, contributing to 6.53%, 6.11%, and 4.77% of traffic respectively. No new content has been added to the site in the past two years. The Seller states that the business has been around since April 6th, 2012. The domain was originally the home of a related business, which you can see in the early 2000s, but the earliest signs of when it was repurposed are in April 2012. More details can be found by unlocking the listing and viewing the asset doc.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.