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$6.1K Per Month Affiliate Site in the Health & Fitness Niche

ContentSoldHealth & Fitnessvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -16%
Asking price
$175,567
Monthly net
$5,852
Multiple
2.5x
Estimated valuation vs comps

Asking 2.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 0% above the median.

Key facts
Monthly revenue
$6,094
Monthly expenses
$242
Monthly net profit
$5,852
Profit margin
+96%
Revenue trend
-18%
Users trend
-11%
Monetization
Affiliate, Amazon Associates
Niche
Health & Fitness, Information, Equipment
Hours / week
1
Days on market
198
Business location
US

Summary

This listing is for an affiliate and Amazon Associates business created in March 2019 in the health & fitness, information, and equipment niches. The WordPress site features reviews and educational content about water products for the home. There is an even spread of traffic across the site, with no page receiving more than 10% of the total traffic. The business operates in an evergreen niche, has well-diversified revenue streams, and requires minimal effort from the Seller to maintain. The business earns its income through affiliate links (93%) and Amazon Associates (7%). A total of 10 affiliate programs are used. The top three traffic channels include organic search (91%), direct (6%), and referral (3%). The top three countries driving traffic are the US (81%), Canada (6%), and Australia (2%). The top three pages on the site make up 10%, 8%, and 8% of the site’s total views respectively. *The website had an issue with Google Indexing in the early summer of 2022 that temporarily reduced organic traffic. The Seller says that this was due to an indexing issue that Google was having at the time. Site traffic increased about 3 weeks after the bug was fixed. More details can be provided by the Seller.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.