$1.9K Per Month Display Advertising Site in the Entertainment Niche
Asking 1.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% below the median.
- Monthly revenue
- $1,869
- Monthly expenses
- $98
- Monthly net profit
- $1,770
- Profit margin
- +95%
- Revenue trend
- +192%
- Users trend
- +859%
- Monetization
- Display Advertising
- Niche
- Entertainment, Information
- Hours / week
- 8
- Days on market
- 58
- Business location
- US
Summary
This listing is for a display advertising business created in August 2020 in the entertainment and information niches. The WordPress site features information about celebrities. The site has experienced recent growth in both traffic and revenue, and there is good traffic diversity amongst the top pages on the site. The business earns 100% of its income from Mediavine display ads. The top three traffic channels include organic search (93.16%), direct (5.52%), and referral (0.77%). The top three countries driving traffic are the US (71.98%), Canada (4.12%), and the UK (4.12%). The top three pages on the site make up less than 12% of the site’s total views. The Sellers employ a virtual assistant who works 14-20 hours per week on drafting articles in WordPress and creating relevant images via Canva. The VA is unaware of the sale but would likely continue working with the Buyer. All content is written by the Sellers, with 5-7 new articles published every week.
Reason for sale
The Seller doesn't have time to manage the business and would like to sell as soon as possible.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.