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$6.6K Per Month Display Advertising Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +6%
Asking price
$303,073
Monthly net
$6,448
Multiple
3.9x
Estimated valuation vs comps

Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.

Key facts
Monthly revenue
$6,550
Monthly expenses
$101
Monthly net profit
$6,448
Profit margin
+98%
Revenue trend
+3%
Users trend
-12%
Monetization
Display Advertising, Amazon Associates, Digital Product, Affiliate
Niche
Pet Care
Hours / week
4
Days on market
45
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, digital product, and affiliate business created in February 2019 in the pet care niche. The WordPress site features informational and review-type content surrounding specific types of animals and species. The business has experienced growing profits, has diverse revenue streams, traffic is well-spread, and is in an evergreen niche with a lack of seasonality. This business requires minimal time to maintain. This business generates revenue from Mediavine display advertising (71%), Amazon Associates (26%), digital products (2%), and affiliate partnerships (1%). Traffic comes primarily from organic search (89%), direct (6%), and social (5%). The top three countries driving traffic are the US (76%), the UK (9%), and Canada (5%). The top three pages make up 3% of total site traffic, contributing to 1%, 1%, and 1% of traffic respectively. Content has been created by freelance writers. These writers won't be continuing with a new owner. *The Seller owns another site that does not compete with the business. For additional information please contact the seller. *

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.