← Back to catalog

$2.7K Per Month Display Advertising Site in the Beauty Niche

ContentSoldBeautyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -35%
Asking price
$66,711
Monthly net
$2,152
Multiple
2.6x
Estimated valuation vs comps

Asking 2.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 3% above the median.

Key facts
Monthly revenue
$2,672
Monthly expenses
$520
Monthly net profit
$2,152
Profit margin
+81%
Revenue trend
-28%
Users trend
-30%
Monetization
Display Advertising, Amazon Associates
Niche
Beauty
Hours / week
8
Days on market
70
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in December 2012 in the beauty niche. The WordPress site features informational content and product reviews related to hair care. The top 3 pages of the DR33 site receive no more than 12% of the total traffic. Included in the sale are social media accounts with thousands of followers and an email list with 500+ subscribers. The business requires minimal time to maintain. The business earns through Mediavine display ads (65%) and Amazon Associates (35%). It also earns a minimal amount from affiliate offers. The top 3 traffic channels for the site are organic search (91.66%), direct (6.19%), and social (2.02%). This traffic comes from the US (59.72%), GB (9.93%), and IN (4.84%). The site has 2K+ FB followers, 100+ Instagram followers, and 500+ followers on Pinterest. *The site domain was changed in 2015. **The site was negatively impacted by a Google algorithm update in August 2022.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.