$4.9K Per Month Display Advertising Site in the Finance Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $4,862
- Monthly expenses
- $72
- Monthly net profit
- $4,789
- Profit margin
- +98%
- Revenue trend
- +217%
- Users trend
- +422%
- Monetization
- Display Advertising, Lead Gen, Other
- Niche
- Finance, Information
- Hours / week
- 10
- Days on market
- 15
- Business location
- US
Summary
This listing is for a display advertising, lead generation, and sponsored posts business created in July 2019 in the finance and information niches. The WordPress site features informational articles about reducing financial expenses. The business has experienced strong profit growth, has multiple revenue streams, and traffic is well spread across the top pages on the site. The business earns its income through Mediavine display ads (73%), lead generation (24%), and sponsored posts (3%). The top three traffic channels include organic search (94%), direct (6%), and referral (1%). The top three countries driving traffic are the US (83%), Canada (7%), and Australia (2%). The top three pages on the site make up around 8% of the site’s total views. The content on the site was written by freelance writers. No new content has been published in the last three months as the Seller has been focusing on updating existing content.
Reason for sale
The Seller would like to focus on other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.