$3.6K Per Month Display Advertising Site in the Lifestyle Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $3,613
- Monthly expenses
- $105
- Monthly net profit
- $3,508
- Profit margin
- +97%
- Revenue trend
- -19%
- Users trend
- -23%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Lifestyle, Personal Care
- Hours / week
- 30
- Days on market
- 2
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in January 2015 in the lifestyle and personal care niches. The DR29 WordPress site features lifestyle-related content around fashion, beauty, food, family, relationships, self-improvement, relationships, and self-care. The site has a nice spread of traffic amongst the top traffic pages. Included in the sale is an email list with 13.5K+ subscribers and a Pinterest account with over 36.5K followers which drives the majority of traffic to the site. The business earns from Mediavine display advertising (84.89%), Amazon Associates (9.42%), affiliate (4.82%), and guest posting (0.87%). The top 3 traffic channels for the site are social (53.06%), organic search (31.71%), and direct (13.98%). This traffic comes from the US (73.05%), CA (7.02%), and GB (6.23%). *On March 25th,2022 Google Analytics was accidentally disconnected by the Seller, which caused an artificial decline in traffic. It was re-connected on 3/27/22 with no concerns.
Reason for sale
The Seller would like to focus on other projects
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.