$5.3K Per Month Display Advertising Site in the Pet Care Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $5,322
- Monthly expenses
- $2,255
- Monthly net profit
- $3,068
- Profit margin
- +58%
- Revenue trend
- -27%
- Users trend
- +17%
- Monetization
- Display Advertising, Subscription
- Niche
- Pet Care
- Hours / week
- 5
- Days on market
- 85
- Business location
- US
Summary
This listing is for a display advertising and subscription business created in May 1997 in the pet care niche. The business, built on PHP and MySQL, provides informational content and a subscription service related to pet care for a specific type of animal. The website has a DR of 55 and the business maintains an established history of sales, diverse revenue streams, and a net profit margin of 50%. Minimal time is required to maintain this business. This business generates revenue from direct advertising (66%) and membership subscriptions (34%). There are currently eight banner ad clients, 315+ classified ads, and 600+ paid members. There are also 50K+ registered users on their database. The top traffic channels are organic (47%), direct (32%), and social (19%). The top three countries driving traffic are the US (88%), the UK (3%), and Germany (1%). There are four contractors associated with the business. Two in the US and two in China. Their roles are site operation, sales, engineering, and art creation. They are aware of the sale and are willing to continue working with a new owner.
Reason for sale
The Seller is approaching retirement and would like to sell the business because of this.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.