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$2.4K Per Month Display Advertising Site in the Information Niche

ContentSoldInformationvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +173%
Asking price
$89,916
Monthly net
$2,430
Multiple
3.1x
Estimated valuation vs comps

Asking 3.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 23% above the median.

Key facts
Monthly revenue
$2,448
Monthly expenses
$18
Monthly net profit
$2,430
Profit margin
+99%
Revenue trend
+171%
Users trend
+149%
Monetization
Display Advertising
Niche
Information, Technology
Hours / week
1
Days on market
69
Business location
US

Summary

This listing is for a display advertising business created in August 2013 in the information and technology niches. There are two WordPress sites that feature information and instructional guides related to a specific type of software. The sites drive primarily organic traffic and traffic is spread nicely across multiple pages. The business has experienced recent traffic and revenue growth and requires minimal time to maintain. The business earns its income through Ezoic display advertising. Traffic comes primarily from organic (91.6%), direct (5.4%), and referral (2.9%). The top three countries driving traffic are the US (21.21%), India (9.17%), and Germany (8.95%). The top three pages make up 19.98% of total site traffic (7.6%, 6.79%, and 5.59% respectively). *The Seller owns another site in this space, but they claim it does not compete with the site being sold. Further details can be provided to interested buyers.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.