$2.3K Per Month Display Advertising Site in the Home Niche

ContentSoldHomevia Empire Flippers

View source

A one-page read: the numbers, the trend, valuation, and how to approach the owner.

Trend

growing +90%

Asking price

$96,222

Monthly net

$2,092

Multiple

3.8x

Estimated valuation vs comps

Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 53% above the median.

Key facts

Monthly revenue: $2,348
Monthly expenses: $257
Monthly net profit: $2,092
Profit margin: +89%
Revenue trend: +89%
Users trend: +65%
Monetization: Display Advertising, Amazon Associates
Niche: Home, Food & Beverages
Hours / week: 1
Days on market: 93
Business location: US

Summary

This listing is for a display advertising and Amazon Associates business created in March 2020 in the home and food & beverages niches. The WordPress site features informational and review-type content related to cooking and home appliances. The site’s traffic is spread amongst multiple pages and the business requires minimal time to maintain. This business generates revenue from Mediavine display advertising (93%) and Amazon Associates (7%). Traffic comes primarily from organic search (93%), direct (5%), and social (2%). The top three countries driving traffic are the US (56%), the UK (15%), and Canada (7%). The top three pages make up 12% of total site traffic, contributing to 5%, 4%, and 3% of traffic respectively.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.