$7.0K Per Month Display Advertising Site in the Culinary Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $6,971
- Monthly expenses
- $328
- Monthly net profit
- $6,643
- Profit margin
- +95%
- Revenue trend
- +2%
- Users trend
- -17%
- Monetization
- Display Advertising
- Niche
- Culinary
- Hours / week
- 1
- Days on market
- 7
- Business location
- US
Summary
This listing is for a display advertising business created in November 2011 in the culinary niche. The community-driven custom PHP site features a variety of recipes and attracts hundreds of thousands of monthly visitors. The site has a DR of 52, has experienced stable net profits, and has a good diversity of traffic across the top pages on the site. Minimal effort is required from the Sellers to maintain the site. The business earns its income through AdThrive display ads. The top three traffic channels include organic search (72.44%), social (14.24%), and direct (8.08%). The top three countries driving traffic are the US (71.5%), Canada (12.61%), and the UK (4.21%). The top three pages on the site make up less than 11% of the site’s total views. All website content is user generated and then moderated by the owners. The Sellers also employ a videographer/ photographer on a contract basis who is trained in the niche and is paid per video/photo shoot. The business has a substantial following on social media, including ∼122k Instagram followers and ∼11k Facebook followers.
Reason for sale
The Sellers would like to focus on other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.