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$5.4K Per Month Affiliate Site in the Outdoors Niche

ContentSoldOutdoorsvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
stable +5%
Asking price
$196,364
Monthly net
$5,167
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.

Key facts
Monthly revenue
$5,433
Monthly expenses
$265
Monthly net profit
$5,167
Profit margin
+95%
Revenue trend
+5%
Users trend
-23%
Monetization
Affiliate, Display Advertising, Amazon Associates, Other
Niche
Outdoors, Technology
Hours / week
4
Days on market
93
Business location
US

Summary

This listing is for an affiliate, display advertising, Amazon Associates, direct advertising, and guest posting business created in August 2019 in the outdoors and technology niches. The WordPress site features educational articles about alternative means of electric transportation. There is good traffic diversity among the top pages on the site, with no page receiving more than 4% of overall traffic. The business has diversified revenue streams and requires minimal effort to maintain. The business earns its income through affiliate links (75%), Ezoic display ads (11%), Amazon Associates (8%), direct advertising (4%), and guest posts (2%). The top three traffic channels include organic search (89%), direct (8%), and referral (2%). The top three countries driving traffic are the US (63%), the UK (11%), and Canada (7%). Content is outsourced to external writers, with one or two new articles published on the site every week. There are two relevant expired domains that were redirected to the main domain over a year ago. The seller saw no effects on the ranking of the site either positive or negative following the redirect but kept the redirects in place. Both redirected domains are included in the sale. **Between October 6th & October 10th, 2022, Google Analytics was dropped from the seller's backend for an unknown reason and traffic metrics were not being recorded during that time. The Google Analytics tag was restored on October 11th and is now collecting traffic data normally.

Reason for sale

The Seller would like to focus on other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.