$2.1K Per Month Display Advertising Site in the Outdoors Niche
Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $2,084
- Monthly expenses
- $215
- Monthly net profit
- $1,870
- Profit margin
- +90%
- Revenue trend
- +79%
- Users trend
- +37%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Outdoors, Hobbies
- Hours / week
- 2
- Days on market
- 5
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in November 2018 in the outdoors and hobbies niches. The WordPress site features informational articles and product reviews aimed at hobbyists for a particular animal. Traffic is well distributed across the DR25 site, with the top three pages accounting for only ~11% of the total site traffic. The business has experienced year-on-year growth in revenue and traffic and requires minimal effort from the Seller to maintain. The business earns its income through Mediavine display ads (77%) and Amazon Associates (23%). The top three traffic channels include organic search (91%), direct (7.24%), and social (0.97%). The top three countries driving traffic are the US (81.7 %), Canada (6.86%), and the UK (4.01%). The top three pages on the site make up less than ~11% of the site’s total views. All content is outsourced to external writers. The seller has stated that the current writers will not be working with the new buyer. The business experiences some seasonality favoring the summer months.
Reason for sale
The Seller would like to focus on other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.