$46.4K Per Month eCommerce Business in the Health & Fitness Niche
Asking 3.1x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 28% above the median.
- Monthly revenue
- $46,369
- Monthly expenses
- $30,467
- Monthly net profit
- $15,902
- Profit margin
- +34%
- Revenue trend
- +93%
- Users trend
- +54%
- Monetization
- eCommerce, Amazon FBA
- Niche
- Health & Fitness, Home, Bed & Bath, Technology
- Hours / week
- 8
- Days on market
- 218
- Business location
- US
Summary
This listing is for an eCommerce and Amazon FBA business created in February 2021 in the health & fitness niche. Included with the business are 21 SKUs (a lot of them are variations) for light therapy products. The business has experienced strong year-on-year growth and has well-diversified traffic sources. Minimal effort is required from the Seller to maintain the business. This business earns the majority of its revenue from Shopify (82%), with the remaining revenue coming from Amazon FBA (18%). The business uses 2 suppliers based in China. Inventory is shipped from the suppliers to a 3PL warehouse in California before being sent to Amazon fulfillment centers as needed. A small amount of inventory is currently stored in the Seller's garage. The Seller is planning to launch a new product and add new features to the existing products towards the end of the year to differentiate the brand from competitors. The top three traffic channels include referral (33%), direct (21%), and social (18%). The top three countries driving traffic are the US (78%), Canada (4%), and the UK (2%). The top three pages on the site make up 16%, 10%, and 9% of the site’s total views respectively. The business includes an Instagram account with 6k followers and a Facebook account with 19k followers. These accounts are used to connect with influencers and affiliates. *The Seller recently lost access to their Facebook account. They stated: "I lost my login credentials and FB is only giving me the "code generator" option which I do not have access to. I’m not able to get in touch with FB support so I’m unsure how long it would be before I have access again. As mentioned before, the other socials are unaffected. The FB page is still connected to the Instagram page so the Instagram posts are posted to FB but we can’t access FB itself." More information can be provided to interested Buyers.
Reason for sale
The Seller would like the capital from the sale for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.