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$4.5K Per Month Affiliate Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
declining -51%
Asking price
$158,655
Monthly net
$4,175
Multiple
3.2x
Estimated valuation vs comps

Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 27% above the median.

Key facts
Monthly revenue
$4,464
Monthly expenses
$289
Monthly net profit
$4,175
Profit margin
+94%
Revenue trend
-49%
Users trend
-38%
Monetization
Affiliate, Display Advertising, Amazon Associates
Niche
Pet Care
Hours / week
10
Days on market
30
Business location
US

Summary

This listing is for an affiliate, display advertising, and Amazon Associates business created in April 2014 in the pet care niche. The WordPress site features informational articles about a specific breed of dog. The well-established site has a DR of 45 and an organic backlink profile. The business earns its income through affiliate links (61%), display ads (32%), and Amazon Associates (7%). The top three traffic channels include organic search (93.11%), direct (5.68%), and social (0.81%). The top three countries driving traffic are the US (66.24%), Canada (8.36%), and the UK (7.09%). The top three pages on the site make up 14.15%, 12.97%, and 4.9% of the site’s total views respectively. The business currently has one employee who divides their time between this site and five other sites owned by the Seller. The employee will not be available to continue working with the Buyer. New content is added to the site on a monthly basis and is outsourced to external writers. Content updates are handled internally. *The dip in traffic in May 2022 was due to human error as the site was left on debugging mode.

Reason for sale

The Seller would like to invest the capital from this business into other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.