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$12.5K Per Month Display Advertising Site in the Gaming Niche

ContentSoldGamingvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +673%
Asking price
$560,813
Monthly net
$12,463
Multiple
3.7x
Estimated valuation vs comps

Asking 3.7x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.

Key facts
Monthly revenue
$12,491
Monthly expenses
$29
Monthly net profit
$12,463
Profit margin
+100%
Revenue trend
+664%
Users trend
+187%
Monetization
Display Advertising, Amazon Associates, Other
Niche
Gaming
Hours / week
7
Days on market
38
Business location
US

Summary

This listing is for a display advertising, Amazon Associates, and guest postings business created in April 2020 in the gaming niche. The WordPress site features informational and review-type content based on several popular video games. The site has excellent traffic diversity, a DR of 42, and the business requires minimal time to maintain. This business generates revenue from display advertising (66%), Amazon Associates (30%), guest posts (4%), and affiliate partnerships (<1%). Traffic comes primarily from organic (96.3%), direct (2.58%), and referral (0.66%). The top three countries driving traffic are the US (30.18%), Germany (5.58%), and Canada (5.41%). The top three pages make up 9.13% of total site traffic, contributing to 3.66%, 3.04%, and 2.43% of site traffic respectively. All content is outsourced to freelance writers. The freelance writers aren't aware of the sale but the Seller is confident they would continue working with a new owner. Around 30 new articles are published each month. The Seller has scheduled content until February 2023. They will also provide the Buyer with 100 - 150 topics to write about.

Reason for sale

The Seller would like to explore other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.