$4.3K Per Month Display Advertising Site in the Outdoors Niche
Asking 3.8x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 50% above the median.
- Monthly revenue
- $4,259
- Monthly expenses
- $410
- Monthly net profit
- $3,849
- Profit margin
- +90%
- Revenue trend
- +18%
- Users trend
- +29%
- Monetization
- Display Advertising, Amazon Associates, Digital Product
- Niche
- Outdoors, Automotive
- Hours / week
- 8
- Days on market
- 87
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and digital product business created in June 2019 in the outdoors and automotive niches. The WordPress site features informational and review-type content surrounding a specific method of travel and hobby. This business has experienced year-over-year growth in revenue and traffic, traffic is spread over several pages, and the business requires minimal time to maintain. This business generates revenue from Mediavine display advertising (91.70%), Amazon Associates (7.24%), and ebook sales (1.06%). Traffic comes primarily from organic (87.66%), direct (5.89%), and social (4.58%). The top three countries driving traffic are the US (90%), Canada (7.03%), and Australia (0.7%). The top three pages make up 12.69% of total site traffic, contributing to 4.37%, 4.37%, and 3.95% of site traffic respectively. The Seller has written all of the content that exists on the site. The creation of the ebook was outsourced. The Seller has noted seasonality associated with niche with the peak time beginning around March until around October *The Seller mentioned they encountered issues with a plugin adding analytics code twice to the website and causing errors with the bounce rate and pageviews. This issue was corrected promptly after occurring.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.