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$2.4K Per Month Display Advertising Site in the Pet Care Niche

ContentSoldPet Carevia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +150%
Asking price
$122,934
Monthly net
$2,410
Multiple
4.3x
Estimated valuation vs comps

Asking 4.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 70% above the median.

Key facts
Monthly revenue
$2,432
Monthly expenses
$22
Monthly net profit
$2,410
Profit margin
+99%
Revenue trend
+147%
Users trend
+118%
Monetization
Display Advertising, Amazon Associates
Niche
Pet Care
Hours / week
5
Days on market
29
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in June 2015 in the pet care niche. The WordPress site features informational articles about a specific species of pet. The well-aged site has a consistent flow of traffic that is well distributed across the site, with the top three pages accounting for only 10% of total traffic. Both traffic and revenues have grown year-on-year, and the business requires minimal effort to maintain. The business earns its income through Mediavine display ads (94%) and Amazon Associates (6%). The top three traffic channels include organic search (90.22%), direct (7.7%), and social(1.67%). The top three countries driving traffic are the US (75.43%), the UK (8.6%), and Canada (4.58%). All content is written by the seller, with roughly 20 new articles added to the site per month.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.