$15.2K Per Month Display Advertising Site in the Food & Beverages Niche
Asking 4.0x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 60% above the median.
- Monthly revenue
- $15,190
- Monthly expenses
- $179
- Monthly net profit
- $15,011
- Profit margin
- +99%
- Revenue trend
- +126%
- Users trend
- +84%
- Monetization
- Display Advertising, Other, Amazon Associates
- Niche
- Food & Beverages
- Hours / week
- 5
- Days on market
- 15
- Business location
- US
Summary
This listing is for a display advertising, sponsored content, and Amazon Associates business created in November 2008 in the food & beverages niche. The trademarked WordPress site provides a wide variety of recipes, including those tailored to different diets. The DR61 site has excellent organic rankings and has experienced steady growth in traffic. There is a good split of traffic across the site, with the top 3 pages combined receiving ~16% of all traffic. The site has an impressive number of pageviews and requires minimal effort to maintain. The business generates all revenue through Mediavine (91.79%), sponsored content (7.84%) and Amazon Associates (<1%). The top three channels driving traffic to the site are organic (77.04%), direct (12.95%), and social (7.22%). The top three countries driving traffic are the US (85.64%), CA (5.96%), and the UK (2.32%). All content for the site has been created by the Seller. The Seller estimates that it takes one to two hours to create a new post and 30 to 60 minutes to update existing content. The seller has created content to maximize traffic and earnings in November/December to take advantage of the highest RPMs of the year, which means there is some seasonality associated with the site. *The Seller qualifies for Mediavine’s Loyalty program - as such they receive slightly higher earnings. The amount shown in the P&L includes this slightly higher rate. In months with higher traffic, the Buyer will also receive a higher revenue share. More information can be requested directly from the Seller if needed. **The Seller has an unmonetized domain in a similar niche that could be included in the sale. More information will be provided to Unlockers who schedule a call with the Seller. ***The seller has a special offer in place with the hosting company. The hosting company has confirmed this will be honored for a new owner.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.