$30.1K Per Month Display Advertising Site in the Health & Fitness Niche
Asking 4.3x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 73% above the median.
- Monthly revenue
- $30,082
- Monthly expenses
- $302
- Monthly net profit
- $29,780
- Profit margin
- +99%
- Revenue trend
- +175%
- Users trend
- +103%
- Monetization
- Display Advertising, Amazon Associates, Affiliate, Other, Digital Product, Lead Gen
- Niche
- Health & Fitness
- Hours / week
- 10
- Days on market
- 29
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, affiliate, sponsorship, digital product, and lead gen business created in February 2019 in the health & fitness niche. The WordPress site features informational articles, reviews, and courses about a specific type of strength sport. The well-established site works with specialist contributors and has experienced good growth in traffic, revenue, and net profit. The site has an excellent diversity of traffic between pages, with no page receiving more than 2% of overall traffic. The business earns its income through display advertising (65.7%), Amazon Associates (15.4%), affiliate links (14.1%), sponsorship partnerships (2.9%), a video course (1.5%), and lead generation (0.4%). The top three traffic channels are organic search (95.18%), direct (4.35%), and referral (0.27%). The top three countries driving traffic are the US (56.23%), the UK 10.52%), and Canada (6.35%). The Seller employs a team consisting of three writers, an editor, and a virtual assistant. Some of the content was also written by freelance writers who are experts in the industry. *The seller has agreed to keep any personalized content that features themself on the website post-sale. **The seller has disclosed two other websites they own in the health niche. They state that there is some overlap, but no duplicate content or shared keywords. Further details can be provided to Unlockers who schedule a call with the Seller.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.