$71.7K Per Month Amazon FBA Site in the Occasions & Gifts Niche
Asking 3.8x annual profit. Comparable Ecommerce businesses sell around 2.4x (1.8 to 3x, 2956 comps). Priced 60% above the median.
- Monthly revenue
- $71,722
- Monthly expenses
- $54,033
- Monthly net profit
- $17,688
- Profit margin
- +25%
- Revenue trend
- -3%
- Monetization
- Amazon FBA
- Niche
- Occasions & Gifts
- Hours / week
- 15
- Days on market
- 38
- Business location
- US
Summary
This listing is for an Amazon FBA business created in September 2015 in the occasions & gifts niche. The trademarked business features an Amazon Seller Central account with 64 SKUs for stationary and family gifts. The best-selling SKUs have 300-700 reviews with 4.5-5 star ratings. The business has experienced year-on-year growth in sales and net profit. The majority of inventory is sent directly to Amazon and some is stored in a warehouse in China. There are 20 suppliers all located in China. The Seller usually operates 4-6 months in advance when dealing with inventory. The Seller sea ships all products to the Amazon warehouse (between 5-6 times a year). The employee in China arranges everything for logistics (booking, labeling, product prep, and transport). The Seller prepays the shipping cost to include duties and direct delivery to FBA warehouses. The employee isn't aware of the sale of the business, but their contract is included in the sale. The Seller discontinued a number of SKUs and plans to discontinue around 20 more. Previously, they continued to manage SKUs with low profit, but last year they decided to discontinue the low-profit SKUs. The Seller states that this is the reason the gross margin has been increasing over the past few years. There are another 4 new SKUs currently in development and 2 of them are already being manufactured. *A Merch by Amazon account is attached to the Seller Central account, so it will be included in the sale. The seller stated the account doesn't generate significant earnings. **The Seller states that sales in October and November 2021 were significantly below average due to inventory issues. ***The seller currently uses ETSY to sell returns or some slow-moving products. The financials from ETSY aren't included in the P&L and valuation. The Seller stated that ETSY accounts for less than 0.1% of total sales. ****The Seller also set up an Amazon EU/UK account but didn't start selling through the account yet. They would be willing to include the Amazon EU/UK account in the sale.
Reason for sale
The Seller would like the capital for other ventures.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.