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$2.5K Per Month Display Advertising Site in the Apparel & Accessories Niche

ContentSoldApparel & Accessoriesvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +907%
Asking price
$118,201
Monthly net
$2,364
Multiple
4.2x
Estimated valuation vs comps

Asking 4.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 67% above the median.

Key facts
Monthly revenue
$2,478
Monthly expenses
$114
Monthly net profit
$2,364
Profit margin
+95%
Revenue trend
+464%
Users trend
+119%
Monetization
Display Advertising, Amazon Associates
Niche
Apparel & Accessories
Hours / week
3
Days on market
35
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in February 2010 in the apparel & accessories niche. The WordPress site features informational articles about a specific type of clothing accessory. The business has experienced strong growth in traffic and profits. There is a good spread of traffic across the site, with the top three pages accounting for less than 11% of all site traffic. The business earns its income through Mediavine display advertising (64%) and Amazon Associates (∼36%). The top three traffic channels include organic search (90.41%), direct (8.76%), and social (0.43%). The top three countries driving traffic are the US (65.89%), the UK (9.26%), and Canada (4.25%). The business has a substantial social media presence, with ∼240,000 followers spread between Facebook, Instagram, Pinterest, and Twitter.

Reason for sale

The Seller would like to focus on other opportunities.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.