$3.5K Per Month Display Advertising Site in the Finance Niche
Asking 3.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 30% above the median.
- Monthly revenue
- $3,487
- Monthly expenses
- $88
- Monthly net profit
- $3,399
- Profit margin
- +97%
- Revenue trend
- +73%
- Users trend
- +26%
- Monetization
- Display Advertising, Affiliate, Amazon Associates
- Niche
- Finance, Lifestyle
- Hours / week
- 5
- Days on market
- 23
- Business location
- US
Summary
This listing is for a display advertising, affiliate, and Amazon Associates business created in March 2018 in the finance niche. The WordPress site features educational articles for personal finances and budgeting and frugal living lifestyle. The business features diverse traffic channels and a healthy organic backlink profile. Overall, the business requires minimal effort to maintain thanks to content production being outsourced to freelancers. The business generates revenue from Mediavine display ads (90%), affiliate links (8%), and Amazon Associates (2%). The top three channels driving traffic to the site are social (63.2%), direct (19.72%), and organic search (16.2%). The top three countries driving traffic are the US (72.82%), the UK (9.12%), and CA (6.59%). The Seller spends an average of five hours per week on the business overseeing content creation, making and scheduling Pinterest pins, sending emails to the included list of 2.7K subscribers, and updating plugins as needed. New blog content is added one to three times per month and is created by one of three freelancers. The Seller has identified a number of potential growth opportunities for a Buyer, including expanding content to similar topics in the same niche, creating a digital product, and increasing affiliate links and partners. The Seller also states that they have only recently started monetizing email campaigns and believes that this could be an interesting avenue of growth in the future.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.