$4.4K Per Month Display Advertising Site in the Hobbies Niche
Asking 3.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 57% above the median.
- Monthly revenue
- $4,422
- Monthly expenses
- $266
- Monthly net profit
- $4,156
- Profit margin
- +94%
- Revenue trend
- -21%
- Users trend
- +2%
- Monetization
- Display Advertising, Amazon Associates
- Niche
- Hobbies, Home, Equipment
- Hours / week
- 2
- Days on market
- 9
- Business location
- US
Summary
This listing is for a display advertising and Amazon Associates business created in February 2011 in the hobbies, home, and equipment niches. The WordPress site features informational articles about woodworking. The well-established, DR 29 site has a good history and attracts consistent traffic throughout the year. This business requires minimal effort to maintain. The business earns its income through Mediavine display ads (70.66%) and Amazon Associates (29.34%). The top three traffic channels include organic search (87.56%), direct (11.89%), and social (0.37%). The top three countries driving traffic are the US (66.53%), the UK (12.16%), and Canada (8.51%). The top page on the site accounts for 24.38% of the site’s total views, however, this page is artificially inflated due to a plugin that redirects users back to the page from other areas of the site. With this page excluded, the top three pages on the site make up less than 7.51% of the site’s total views. The Seller spends around two hours on the business per week, researching content topics, writing and publishing articles, and overseeing freelancers. New content is added to the site on a monthly basis. Some of the content is written by outsourced content writers. Growth opportunities for the Buyer include researching new topics to write about, scaling content output, creating a forum, and expanding into eCommerce.
Reason for sale
The Seller would like to dedicate their time to other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.