$4.0K Per Month Display Advertising Site in the Pet Care Niche
Asking 2.9x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 17% above the median.
- Monthly revenue
- $4,008
- Monthly expenses
- $441
- Monthly net profit
- $3,566
- Profit margin
- +89%
- Revenue trend
- -26%
- Users trend
- -40%
- Monetization
- Display Advertising, Amazon Associates, Other
- Niche
- Pet Care
- Hours / week
- 1
- Days on market
- 9
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and eBooks business created in November 2018 in the pets niche. The WordPress site features informational articles, best-of guides, and checklists for a popular domesticated animal. There is a nice spread of traffic across the site, with the top 3 pages combined receiving ~8% of all traffic. The business has a solid backlink profile and requires minimal effort to maintain. The business generates revenue from Mediavine (76%), Amazon Associates (16%), and eBooks (8%). The top three channels driving traffic to the site are organic (86.51%), direct (9.25%), and social (3.83%). The top three countries driving traffic are the US (67.52%), the UK (12.83%), and CA (6.99%). The Seller spends around one hour per week on the business researching keywords and publishing new articles. New content is published four to five times per week and is created by a single freelancer. Optimizing older articles and creating new SEO articles both represent potential avenues of growth for a Buyer. The business is currently only using Amazon Associates for affiliate links, but the Seller states there is a significant amount of room to grow by expanding to additional affiliate programs. They also believe that creating an affiliate program for the eBooks on offer and expanding the book titles could be interesting avenues of growth for a Buyer to explore.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.