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$19.7K Per Month Display Advertising Site in the Technology Niche

ContentSoldTechnologyvia Empire Flippers
A one-page read: the numbers, the trend, valuation, and how to approach the owner.
Trend
growing +55%
Asking price
$816,860
Monthly net
$19,449
Multiple
3.5x
Estimated valuation vs comps

Asking 3.5x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 40% above the median.

Key facts
Monthly revenue
$19,714
Monthly expenses
$265
Monthly net profit
$19,449
Profit margin
+99%
Revenue trend
+55%
Users trend
+33%
Monetization
Display Advertising, Amazon Associates
Niche
Technology
Hours / week
5
Days on market
65
Business location
US

Summary

This listing is for a display advertising and Amazon Associates business created in July 2018 in the technology niche. The WordPress site features buying guides and informational content for entertainment equipment and related items. The business has experienced strong year-over-year growth in revenues and has an excellent traffic split, with the top three most popular articles accounting for only 6.5% of total page views. The business requires minimal effort from the Seller to maintain. The business earns its income through Mediavine display ads (75%) and Amazon Associates (25%). The top three traffic channels include organic search (94.02%), direct (5.38%), and referral (0.34%). The top three countries driving traffic are the US (56.19%), the UK (11.51%), and Canada (6.42%). The Seller spends around five hours on the business per week, updating plugins, checking earnings, overseeing freelancers, and publishing content. The Seller publishes around 10 articles every month. All of the content is written by freelance writers. Growth opportunities for the Buyer include updating and optimizing older content, creating an info product, building out the existing email list by offering printables or guides, offering a lead generation service, and creating content on more competitive topics.

Reason for sale

The Seller would like to dedicate their time to other projects.

Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.