$15.4K Per Month Display Advertising Site in the Gaming Niche
Asking 3.6x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 43% above the median.
- Monthly revenue
- $15,359
- Monthly expenses
- $1,187
- Monthly net profit
- $14,172
- Profit margin
- +92%
- Revenue trend
- +162%
- Users trend
- +58%
- Monetization
- Display Advertising
- Niche
- Gaming
- Hours / week
- 5
- Days on market
- 87
- Business location
- US
Summary
This listing is for a display advertising business created in November 2019 in the gaming niche. The WordPress site features informational articles, listicles, walk-throughs, and episode guides for popular games and game-related shows. There is excellent diversity of traffic among the top pages of the site, with the top three pages combined receiving ~5% of all traffic. Overall, the business requires minimal time to maintain thanks to content being outsourced. The business generates all revenue from display advertising from four different advertising networks. The top three channels driving traffic to the site are organic (88.53%), direct (9.02%), and referral (2.28%). The top three countries driving traffic are the US (38.21%), the UK (20.17%), and CA (5.06%). The Seller spends an average of five hours per week on the site, primarily monitoring finances, overseeing contractor work, and creating a content strategy. All content is outsourced to freelancers. The Seller has a list of freelancer writers and sellers who would be available to continue working on the business with a Buyer. Opportunities for growth highlighted by the Seller include expanding to affiliate marketing, building and monetizing an email list, and adding content advertising. The Seller also believes that focusing on the included social media channels could provide a Buyer with a potential avenue for increasing traffic to the site.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.