$1.2K Per Month Display Advertising Site in the Equipment Niche
Asking 4.1x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 63% above the median.
- Monthly revenue
- $1,223
- Monthly expenses
- $290
- Monthly net profit
- $933
- Profit margin
- +76%
- Revenue trend
- -32%
- Users trend
- -6%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Equipment
- Hours / week
- 1
- Days on market
- 14
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in January 2019 in the equipment niche. The WordPress site features buying guides and informational content for equipment meant for specific tasks and hobbies. This business has experienced steady traffic and revenue, and a majority of the traffic is distributed evenly across the site’s top five pages. This site generates a majority of its traffic organically and saw a 43% growth in traffic in Q1 of 2022. This business requires minimal time to maintain. This business generates revenue from display advertising (72%), Amazon Associates (25%), and affiliate partnerships (3%). Traffic comes primarily from organic search (79.48%), direct (14.05%), and social (5.86%). The top 3 countries driving traffic are the US (65.43%), the UK (9.18%) and Canada (4.61%). The top 3 pages make up 28.03% of total site traffic, generating 10.28%, 9.71%, and 8.04% of site traffic respectively. The Seller spends an average of one hour per week checking the accounts to ensure everything is functioning properly. There has been no new content added or link building performed in the past year. Opportunities for growth include updating existing content and adding more informational content. The Seller states there is opportunity for a Buyer to create content campaigns around ideas for how customers can use the equipment. *Ezoic Premium revenue has been removed from the P&L as the seller uses other businesses to obtain a higher tier and level.
Reason for sale
The Seller would like to use the capital for other projects.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.