$5.1K Per Month Display Advertising Site in the Home Niche
Asking 4.2x annual profit. Comparable Content businesses sell around 2.5x (1.9 to 3.3x, 1104 comps). Priced 67% above the median.
- Monthly revenue
- $5,139
- Monthly expenses
- $1,067
- Monthly net profit
- $4,072
- Profit margin
- +79%
- Revenue trend
- +29%
- Users trend
- -7%
- Monetization
- Display Advertising, Amazon Associates, Affiliate
- Niche
- Home
- Hours / week
- 2
- Days on market
- 10
- Business location
- US
Summary
This listing is for a display advertising, Amazon Associates, and affiliate business created in October 2013 in the home niche. The WordPress site features buying guides and informational content for housing remodeling and decorative products. Traffic is spread evenly across the top pages, the majority of the traffic is organic, and the site ranks for high-volume keywords. This business has a strong backlink profile and minimal time is required to maintain the business. This business generates revenue from Ezoic display advertising (70%), Amazon Associates (21%), and affiliate partners (9%). Traffic comes primarily from organic search (88.55%), direct (10.53%), and referral (0.64%). The top 3 countries driving traffic are the US (78.85%), the UK (8.29%), and Canada (5.92%). The top 3 pages make up 13.28% of total site traffic, generating 4.81%, 4.76%, and 3.71% of site traffic respectively. The Seller spends an average of 2 hours publishing content. There are two new potential writers interested in working with the Buyer on the site. Included with this business is a Pinterest account with 800+ followers. Opportunities for growth include creating more content for specific affiliate deals and specific Amazon Associates products. Other opportunities include establishing affiliate partnerships directly with specific companies for a higher commission rate, growing the Pinterest account, switching to a different display advertising platform, and building an email list.
Reason for sale
The Seller would like to explore other opportunities.
Traffic, trend, size, and valuation figures here are estimates, not verified by the seller. Always do your own diligence before reaching out or making an offer.